Author Topic: Buell. Dead, alive, dead, alive, dead? Maybe not.  (Read 956 times)

Offline IanC

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Buell. Dead, alive, dead, alive, dead? Maybe not.
« on: January 18, 2016, 02:22:39 pm »
EBR was recently put on the auction block once again and this time was purchased by Liquid Asset Partners. Many assumed this was the true, final end of Buell motorcycles. But it may not be... LAP has in the past helped motorcycle companies get back on track and in a recent press release stated they are looking for a qualified purchaser to work with them to bring back Buell. Again.

http://blog.motorcycle.com/2016/01/16/motorcycle-news/more-buell-stuff/

Buell is going to start passing up British motorcycle companies for number of resurrections.
1978 Suzuki GS1000EC - Completely custom.
2012 Triumph Daytona 675R

Offline IanC

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Re: Buell. Dead, alive, dead, alive, dead? Maybe not.
« Reply #1 on: March 03, 2016, 04:34:25 pm »
http://www.roadracingworld.com/news/ebr-has-resumed-production-of-american-sportbikes-in-east-troy-wisconsin/

EBR Motorcycles is back in business, inviting press & enthusiasts to come celebrate with the team.

EAST TROY, WI – Get ready to throw a leg over the ‘American Sport Bike,’ turn the key, and twist the throttle! EBR Motorcycles resumes production beginning March 1 with a stable financial plan in place from Liquid Asset Partners. The new company, EBR Motorcycles, LLC, will start with production of 2016 1190RX and 1190SX motorcycles. The first bikes are scheduled to roll off the line March 17 with a Press Day for approved media. The public, Buell Nation, and EBR fans are invited to attend the EBR launch party on March 18 at the EBR motorcycle factory on Buell Drive in East Troy, WI. There will be free food, an EBR team ‘meet and greet,’ tours of the production line, and other events at venues in the historic downtown village of East Troy, WI.

“This would not be possible without the EBR team. All the credit goes to them for waiting out the storms during the last year,” said Bill Melvin Jr. “Now the clouds have cleared; EBR is able to shift into gear knowing that it has financial stability, a profitable multi-year plan, and a 5-10 year vision. We feel there is still room for new partnerships or investment, but it is not critical. EBR is on solid ground and moving forward. We are turning the key and twisting the throttle!”

“I am really looking forward to the launch and the press day. I have dedicated my life to this and want to get the word out on how great our motorcycles are,” said Erik Buell, Founder and CTO.

Ed Laben, Director of Sourcing said, “It is so good to see the factory coming back to life! The energy, talent, and enthusiasm of this team are unparalleled, and I can’t wait for the world to see what’s coming down the road.”

The next steps for EBR Motorcycles are to identify the 2016 top US dealers and to work closely with them for the re-launch. Riders can prepare to buy from these premier dealers, helping to grow and solidify EBR Motorcycles in 2016. Information on EBR’s aggressive new 2016 MSRP, warranty for 2016 bikes, and plans for racing will be forthcoming next week.

New Management Positions at EBR Motorcycles Include:

Steve Smith: Chief Executive Officer (CEO)
Bill Melvin Jr.: Chief Financial Officer (CFO)
Erik Buell: Chief Technical Officer (CTO)
Kim Tordik: VP of Business Operations
Ed Laben: Director of Sourcing
Dan Hurda: Director of Engineering
Anyone interested in EBR Motorcycles or dealership opportunities should visit www.ebr.com


Concurrently on March 18, assets excess to current factory production will be sold through a public liquidation run by Liquid Asset Partners for approximately 30 to 45 days (excess machinery, equipment, tools, excess race assets, and excess parts). This is a once in a lifetime opportunity to buy a piece of history at the factory level.

Anyone interested in more information about the EBR partnership, investment opportunity, or purchasing assets that are excess to current production should visit www.LiquidAP.com
1978 Suzuki GS1000EC - Completely custom.
2012 Triumph Daytona 675R

Offline Chris

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Re: Buell. Dead, alive, dead, alive, dead? Maybe not.
« Reply #2 on: March 03, 2016, 05:41:35 pm »
I certainly hope for the best for Buell, or whatever they're calling themselves this time round.  Please, this time give Eric free rein to design and develop bikes, but leave the business decisions to someone else!
CHRIS
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CURRENT BIKES

1978 GS1000C / 1979 GS1000S / 1981 CM400C / 1986 RG500 GAMMA / 1988 R100RS / 1991 K100RS / 1997 GSF1200 BANDIT

Offline IanC

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Re: Buell. Dead, alive, dead, alive, dead? Maybe not.
« Reply #3 on: March 03, 2016, 05:47:07 pm »
Steve Smith: Chief Executive Officer (CEO)
Bill Melvin Jr.: Chief Financial Officer (CFO)
Erik Buell: Chief Technical Officer (CTO)
Kim Tordik: VP of Business Operations
Ed Laben: Director of Sourcing
Dan Hurda: Director of Engineering

Looks like that's the plan.
1978 Suzuki GS1000EC - Completely custom.
2012 Triumph Daytona 675R